popularly known as Amaikah, in a recent chat with
Saturday Beats, said that the reason women are
not as vibrant as men in the entertainment industry
is because they do not take their time to study the
market.
By
Nonye Ben-Nwankwo and Ademola Olonilua
The fair-skinned singer
and mother of three
said, “For me, it is not
about competition right
now, music is life to me.
It is a business, you
need to know the
market; have a target
audience. Once you
have established that,
you have done more
than half of the job. I
think the reason why
women are lagging
behind in the industry is
because they don’t see
music as a business. Apart from the fact that we have the
passion for music, it is also a business. They should know the
market, that is what the men are doing and we are not. There
is also what I call the ‘woman factor’. Women tend to lean back
a bit when they get married and start having children. For me, I
have gone past that stage. I am so ready now.”
The singer said that she speaks various African languages
and sings in the three major languages in Nigeria fluently. She
added that she also sings in the languages spoken in some
African countries including South-Africa, Ghana, Kenya and
Tanzania.
Recalling how she began in the industry, she said that she had
to sneak out of the house for performances because her
Bishop father would not allow her.
“I joined a band when I was 13-years-old and began as a
back-up singer. I have been doing it for a long while. At 19, I
joined another band, the Heavenly Band, headed by my
husband. We got along and eventually got married. Now he is
my number one fan. It was a very terrible experience starting
out because my father was a bishop before he died. There
was this band called the Pastors Band, I was the smallest
there. I did a jingle and the next thing, I began getting calls to
continue and my father did not like it because I was really
young.
The plan I devised was to tell anybody that wanted me for a
show to go and ask my father. There was a time I actually
sneaked out of the house and by the time I came back, my
father was waiting for me outside the house with my
property. He later gave his consent before death,” the singer
said
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